One of the guiding principles of Hey, to me, seemed to be some simplicity and relaxing of email norms such as inbox zero and the like, so a blogging platform in an email service does, at first glance, seem a bit odd. It is, however, as I said a really interesting approach and idea and it’s something I’d definitely jump on trying if it does every become a shipping product.
Hitting the nail here on the weird dichotomy of the new feature teased by Hey.
It’s both a completely stupid idea, but also one that is very interesting indeed. One of the things I enjoy about my own newsletter is because I write it like an email to all the subscribers and not a blog post like some do.
This new feature in Hey, not yet even announced for users, will allow readers to subscribe to future posts in email or by RSS. Making it not really a blogging option, but instead a really interesting take on the newsletter boom and one I will definitely keep an eye on.