man sitting in the top of the mountain

Do People Actually Think About This Stuff?

One question has been stuck in my brain for the last week or so. One that was not flippantly asked, but asked with conviction and pursuing a real answer. Zac Cichy pressed his guest Rene Richie to see if people at Apple actually think about the changes that their products and services actually make to…

red apple fruit

My Journey To Apple

I’ve been delving into origin stories of some of my sons favourite superhero’s and it got me thinking about mine. You might think I have been around here for ages. Bleating on about Apple news like some kind of village idiot and generally writing things no one reads. However, my Apple usage has been a…